Wholesome: Delectable Branding

Brand Package Design | Logo Design | Flyer Design

Powerlight brands is the real deal. Since 2018, this value-driven detergent brand has been making healthy, close-to-nature dishwashers, toilet cleaners that the whole family can enjoy, with 3X more cleaning power.

Powerlight was looking to lift consumer awareness across all three of their brands — Powerlight Dishwashing Liquid, Toilet Cleaner and Powerlight Multipurpose cleaner. They engaged Getweb for a true digital transformation; it was time to revamp and consolidate the entire Powerlight brand.

The Getweb and Powerlight teams collaborated closely, crafting a new Brand Identity that is brighter, stronger, and better expresses the values that drive this mission-centered company. With updated branding that’s seen everywhere from the product packaging expected from a modern business, Powerlight is primed for future success.

The Challenge

In an increasingly competitive market, Powerlight had a lot of boxes to check.

First and foremost, we had to craft a new brand that stood out among a slew of competitors, most of which were using similar vocabulary and vying for similar customers. That would take a carefully crafted visual identity and the messaging to carry it. If Powerlight wasn’t clear on exactly who it was, customers wouldn’t be either.

Branding Better

We knew that Powerlight were advocates for real – real detergents, real people, and real loving moments. Powerlight products were a reminder that choosing real was always a choice well made.

toilet Cleaner


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